Brand Manager

Job Description

Responsibilities:? Develop objectives and KPIs for the Brands Function/Team in line with the BusinessDivision/Department?s strategic goals and ensure that the department?s employees areworking towards the achievement of these objectives.? Review the operating results of the Brands and follow-up to ensure that appropriate measuresare taken to correct insufficient results.? Develop the assigned brand?s annual budgets for review of the Deputy CEO and ensure allemployees are working within the assigned budget by setting the required targets andresponsibilities.? Assist in the development of the Business Division/Department?s annual budget in liaison withthe Direct Manager and ensure all employees are working within the assigned budget bysetting the required targets and responsibilities.? Develop and ensure the implementation of the brand specific policies & procedures and followup their implementation to achieve the department ?s objectives.? Manage the merchandise planning process while driving brand sales strategy for theachievement of retail standards agreed with the vendor company/brand.? Develop and ensure implementation of brand building initiatives that create loyalty for theassigned brand in line with the Vendor Company guidelines and HD s vision and strategy.? Manage the overall brand communication which effectively reflects the brand objectives tobuild brand equity as well as ensure that the brand is always represented appropriately forBrand Manager Job TitleBrand Department Department NameCOO Reporting ToMarketing manager, Assistant brand manager, sales team, Brand &Marketing teamDirectSubordinatesSalary Minimum: 1000 Max: 1200 + Accommodationmaximizing brand performance in market.? Manage the timely analysis and re-forecasting of all activities of the brand and evaluate thefinancial performance of the brand and present the same to the Top Management for obtainingrecommendations.? Prepare an annual business plan pertaining to assigned brand for review of the DirectManager as well as to apply all necessary measures to ensure complete compliance andfulfilment within the agreed budget.? Manage the timely communication with Vendor/host companies in order to set pricingstrategies for all stocks within the brand and ensure that the pricing of all products is in-linewith cosmetics, Outdoors?s objectives, local market and host guidelines/plans.? Ensure the Function?s employees are aware of the brand values, priorities and requirementsas well as develop minor/major project plans aiming to improve business by representingbrand image and requirements in all major business-wide initiatives.? Develop Brand strategies based on consumer insights from consumer research for Kuwait andInternational markets to improve brand health and maximize sales performance.? Conduct market research from time to time to anticipate competition, monitor competitor?sactivities, and market trends to translate consumer attitudes into new branding directions forthe assigned brand.? Coordinate with Promotions Team to develop advertising and promotional programs, pricing,positioning, and packaging in-line with annual business plan of HD & Host Brand/Company.? Manage the development and finalization of detailed visual plans for all promotional marketingevents, presentations, exhibitions, demonstrations and for showrooms, which includes visualguidelines, layout principles, visual dressings, and signage in coordination with the VisualMerchandising Team.? Conduct regular visits to all layouts in showrooms and stores to monitor efficient compliance ofset visual merchandising plans in-line with the brand guidelines and provide necessary visualmerchandising recommendations to grow the brand performance and fully exploit segmentpotential in Local markets.? Analyse all brand trackers to identify brand issues and opportunities as well as to monitorbrand performance.? Prepare all reports as required by the Direct Manager.? Perform other duties related to the job as assigned by the Direct Manager? Increasing brand awareness and market share

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