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Senior Manager Corporate Marketing #; in Chinese

1.00 to 10.00 Years   Khobar, Saudi Arabia   30 Mar, 2022
Kempinski Hotel
1 Jobs Openings
Job LocationKhobar, Saudi Arabia
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

Kempinski Al Othman HotelThe spectacular new five-star Kempinski Al Othman Hotel Al Khobar offers sweeping views over the Al Khobar skyline. A wide range ofrooms and suitesare available, as well as 18 stunning, designer-styledapartmentsthat combine the ultimate in elegance, space and comfort with all the services and amenities of a five-star hotel.Director of MarketingThe overall scope of the Director of Marketing is to assist the Director of Sales & Marketing to position and promote Kempinski Al Othman Hotel and its outlets as the market leader through marketing activities as well as to ensure compliance with the brand Kempinski.Key Responsibilities

  • Determines overall marketing campaign ROI. Monitors and reviews the response rates in order to improve and take corrective measures (where applicable).
  • Pro-actively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.
  • Conduct market analysis on a regular basis and especially before outlet opening or re-positioning.
  • Ensure hotel information is updated regularly on the intranet, kempinski.com and third party websites.
  • Implement advertising plan in strategic feeder market and supervise ROI and apply corrective measures if needed.
  • Ensure compliance with Corporate Identity guidelines.
  • Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before advertising agency or printer proceeds.
  • Maintain updates of corporate marketing guidelines and inform colleagues.
  • Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.
  • Take part in marketing training programmes.
  • Keep updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.
  • Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel

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