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Head of Digital Marketing

1.00 to 10.00 Years   Khobar, Saudi Arabia   29 Dec, 2021
Forefront Middle East
1 Jobs Openings
Job LocationKhobar, Saudi Arabia
EducationBachelors degree / higher diploma
SalaryNot Mentioned
IndustryRecruitment & Employee Placement Agency
Functional AreaNot Mentioned

Job Description

Objectives:?Our client, a financial services company in KSA, is looking for a Head of Digital Marketing to join their team in Khobar. The main objective of this job is to develop, implement, track, and optimize the company?s digital marketing campaigns across all digital channels.?Responsibilities:?

  • Sets the product vision and the product roadmap, including new products and new features.
  • Plan and execute all digital marketing, marketing database, email, social media, and display advertising campaigns.
  • Design, build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Articulates business value of the product.
  • Manages stakeholders of the product and aligns them to the product strategy.
  • Identifies a coherent marketing strategy for the product.
  • Conducts competitor analysis & market research.
  • Shapes communication & product positioning.
  • Identifies the product features to spotlight and empowers the sales team with clear value propositions.
  • Explains benefits of product features via customer-facing messaging.
  • Leads product demos & presentations.
  • Selects the appropriate pricing strategy for the product.
  • Provides guidance throughout the lifecycle of the product, ranging from minimum viable products to fully mature products.

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