Develops new marketing strategies and campaigns based on detailed analysis of market forces
Works with creative teams to come up with branding ideas, advertising, graphic designs, and promotional materials
Identifies the appropriate media channels where each product or services marketing materials can be delivered to the public
Enforces brand marketing guidelines throughout each product to create a cohesive feel to each campaign
Plans develop and execute digital programs and campaigns, including online advertising, website strategy, and design, social media, mobile, and deliverables.
Allocate Marketing investments.
Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
Identify trends and insights.
In-depth knowledge of SEO and AdWords programs. Presenting recommendations to Director of Marketing and Communications.
Provides expert direction and insight to marketing staff members throughout each project or campaign
Acts as a go-to resource for up-to-date, accurate research and market information
Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback
Adjusts marketing plans as needed in response to data tracking efforts
Reports findings and results to upper management and executives
Develops, manages, and designs layouts of communications such as presentations, event support materials, and brochures.
?Manage an organizations website and maintain it, keeping best practices in mind
Optimize content for the website and social media platforms
Work with various content formats such as blogs, videos, audio podcasts, etc.
Track the website traffic flow
Implement and analyze performance metrics
Device experiments and conversion tests
Execute new and creative collaborations among technologies and platforms
