Working with the Media and Data Planning Manager, implement and manage end-to-end marketing campaigns across instore and online channels.ÿÿ
End-to-end will incorporateÿeverythingÿfromÿcreating theÿupfront brief throughÿbuilding the audiences,ÿmedia plan, execution throughÿtoÿcampaign measurement and to reporting back to the client.
This will include digital screens and other instore channels, onsite media and offsite social media and programmatic channels.ÿWhere applicable, monitor and optimise campaign performance to maximise results.
2.ÿClient Relationship Management
Act as the main point of contact for clients, maintaining strong and collaborative relationships ensuring they deliver collateral correctly in a timely manner and the teamsÿdeliver updates and reports accordingly.
Partner Relationships:ÿOwn relationship with all partners.ÿNegotiate the best deals, including ad placements / arbitrage.ÿDetermine if or when toÿin-house capabilities.
3.ÿData Analysis & Reporting
Work with the Data Analysts to measure campaign success and provide regular reports on campaign performance.ÿ
ÿAnalyse campaign data to derive insights, identify trends, and make recommendations for future optimisations.
4.ÿBudget Management
Manage campaign budgets effectively, ensuring efficient allocation of media to maximise impact.ÿÿ
ÿProvide accurate budget forecasts and track expenditures.
Awareness/Collaboration
ÿCommunicate campaign progress, results, and insights to internal stakeholders.
Foster strong relationships with external partners, agencies, and suppliers.
