hireejobsgulf
Register for Job

Specialist Performance Marketing

1.00 to 10.00 Years   Islamabad, Pakistan   11 Sep, 2024
PMCL-JAZZ
1 Jobs Openings
Job LocationIslamabad, Pakistan
EducationNot Mentioned
SalaryNot Mentioned
IndustryMarketing
Functional AreaNot Mentioned

Job Description

Grade Level: L1 Location: Islamabad Last date to apply: 17th September, 2024What is Specialist Performance Marketing?Jazz is a digital lifestyle partner for all Pakistanis focused on delivering exceptional user experiences for every minute of their daily lives. As we continue to expand, were looking for a Performance Marketing Specialist to join our team. This role is ideal for someone who is passionate about digital marketing, data-driven, and eager to make a significant impact on app growth and digital services.Performance marketing specialist will manage growth and performance of digital products through media outreach specifically digital. The candidate will present recommendations for effective user acquisition/retention/engagement to key marketing and other stakeholders.The role reports to the Manager Performance Marketing with an extended team of 7 team members.Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns across multiple channels, including Google Ads, Facebook, Instagram, TikTok, and other relevant platforms.
  • Manage and optimize campaigns on Demand-Side Platforms (DSPs) like DV360, or similar.
  • Leverage mobile ad exchanges and networks for user acquisition and retargeting.
  • Develop and manage paid media campaigns to drive app installs, user engagement, and retention.
  • Monitor and analyze campaign performance, ensuring that KPIs such as CPI, CPA, ROAS, and LTV are met or exceeded.
  • Collaborate with the brand teams to help them produce engaging ad creatives through creative performance reviews that resonate with the target audience.
  • A/B test different creatives and messaging to determine the most effective combinations.
  • Utilize analytics tools such as Google Analytics, Firebase, Adjust, and AppsFlyer to track and measure campaign performance.
  • Generate regular reports and insights to inform stakeholders of campaign performance and recommend optimization strategies.
  • Analyze user acquisition funnels and optimize each step to improve conversion rates.
  • Conduct thorough audience research and segmentation to target high-value users.
  • Implement retargeting campaigns to re-engage lapsed users and maximize user lifetime value using tools.
  • Work closely with product, tech, and brand teams to align marketing efforts with business objectives.
  • Stay updated with the latest industry trends, tools, and best practices in mobile app marketing.
Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

Keyskills :

APPLY NOW

Related Jobs

© 2023 HireeJobsGulf All Rights Reserved