| Job Location | Islamabad, Pakistan |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Marketing |
| Functional Area | Not Mentioned |
Grade: L3Location: IslamabadApply By: 6th September, 2024Role:The Manager Regional Segments drives regional market strategies, leading squads to align products with local needs and boost revenue. They collaborate closely with Marketing, Sales, Business Analytics, Channel Planning, and Operations to meet business goalsResponsibilities: The role of a Manager Regional Segments holds great significance as this position leads the Regional Squad. The position requires a blend of strategic thinking, strong leadership skills, and a deep understanding of market dynamics in the specific region. The Key Responsibilities include:1. Developing and Implementing Business Strategies One of the primary responsibilities of a Manager Regional Segments is to develop effective strategies to achieve business objectives. This involves conducting market research, identifying growth opportunities, and formulating plans to capitalize on them. By understanding the market landscape and consumer behavior, the Manager Regional Segments can create tailored strategies that drive success.2. Building and Maintaining Relationships Building strong relationships with key stakeholders, such as BSM and Regional Directors, Commercial Planning, Pricing, Brands, CVM, Technology and Business Analytics Teams. Effective communication and negotiation skills are essential in maintaining collaborative environment in Squads.3. Monitoring Market Trends and Competition Staying up-to-date with market trends and monitoring the competition. By analyzing market data and conducting competitor analysis, the manager can identify emerging trends, anticipate changes, and make proactive adjustments to stay ahead of the competition. This helps in positioning the business strategically and adapting to evolving market demands.4. Identifying Target Segments One of the primary responsibilities is to identify and define the target segments within the specific region. This involves conducting market research, analyzing customer data, and identifying common characteristics, behaviors, and preferences of the target audience. Develop a clear understanding of customers and their needs.5. Targeted Marketing Campaigns and Promotions Once the target segments are identified, it is essential to tailor marketing plan to resonate with each specific segment. A Manager Regional Segments works closely with the marketing team to create compelling and personalized campaigns that address the unique needs and pain points of each segment in the region.6. Adapting Products and Services To effectively cater to different market segments, a Manager Regional Segments collaborates with product development teams to adapt and customize offerings based on the specific requirements of each segment. This involves modifying features, Incentives, pricing, or even creating entirely new products to meet the diverse needs of the target audience.
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