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Manager Digital Acquisitions - JazzCash

1.00 to 10.00 Years   Islamabad, Pakistan   05 Jun, 2022
PMCL-JAZZ (Formerly known as Mobilink)
1 Jobs Openings
Job LocationIslamabad, Pakistan
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

Grade Level: L3Location: IslamabadFunction: Digital Financial Services (JazzCash)Last date to apply: 8th June 2022What is Manager Digital Acquisitions? The Manager Digital acquisitions is responsible for managing App base growth, customer life cycle, P&L and budget for the Fintech business and all products in the portfolio. Leading the growth team manage all segments by designing, testing, executing, analyzing and scaling consumer campaigns to manage acquisition, retention and engagement on omni-channel touchpoints in extensive collaboration with product, sales, customer value management, marketing, compliance and technology teams. The position is responsible for strategy and execution of commercial concerns for JazzCash.The role reports directly to the Stream Head of Growth & Analytics and has 2 resource reporting directly into it with an extended team of 9 team members.What does Manager Digital Acquisitions do?

  • Develop and execute complete 1-3 year commercial and growth strategy for JazzCash
  • Maximize and deliver end to end customer lifecycle starting from customer targeting, on boarding, engagement, retention and deactivation for all product portfolio
  • Forecast and analyze trends and numbers of customer acquisition, churn, rejoiners etc. and develop plans to scale accordingly
  • Manage P&L as well as ensure achievement of customer and revenue objectives efficiently
  • Leverage data and analytics to improve quality customers targeting, conversion to onboarded customers, engagement (usage uplift and diversification) and retention
  • Work closely with the executive team and ensures compliance with project related requirements, quality standards and timelines
  • Conduct weekly and monthly meetings with teams for project status updates and resolution of escalated issues
  • Alter and scale up successful activities, evaluate results of prior day/week campaigns as well as manage customer life cycle and consumer campaigns
  • Identify new segments for JazzCash in line with the strategy and collaborate with channels team for making products available at all channels
  • Collaborate with related departments to design segmented campaigns with cross-selling, up-selling and bundling opportunities to ensure higher usage/activity levels
  • Manage commercial budget for DFS in an efficient manner
  • Adhere to all regulatory requirements from both the Central Bank and Telecom regulator.
  • Engages with multi-functional teams for special assignments and ensures timely achievement of set goals.
Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

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