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Expert Performance Marketing

1.00 to 10.00 Years   Islamabad, Pakistan   15 Dec, 2022
PMCL-JAZZ
1 Jobs Openings
Job LocationIslamabad, Pakistan
EducationNot Mentioned
SalaryNot Mentioned
IndustryMarketing
Functional AreaNot Mentioned

Job Description

Grade Level: L3Location: IslamabadLast date to apply: Dec 20th 2022What is Expert Performance MarketingThis role helps prepare, manage, and execute digital marketing campaigns for our various segments/products. Individual is responsible for the collection of requirements, preparing appropriate campaign strategies and executing those strategies for effective results on digital media.The role reports directly to the Head of Digital Marketing within an extended team of 10 team members.What does Expert Performance Marketing do?Key responsibilities:You will have end-to-end responsibility of assigned segment(s) for complete demand generation funnel spanning all performance marketing operations across multiple channels, including production of engaging ad content, hands-on campaign optimization, analytics, and reporting, as well as social media channel management. This will involve the following tasks:

  • Developing a thorough understanding of the segment/product(s) assigned through research and analysis
  • Liaising with segment/product owner(s) for gathering requirements for annual/monthly campaign calendar
  • Managing the budget allocation and spend for each segment assigned
  • Managing the creation and adaptation of the digital content for varied mediums
  • Choosing appropriate digital channels to expose the campaigns for maximum effect
  • Creating audiences appropriate to the campaign and segments/products
  • Buying appropriate media keeping the cost and other targeted KPIs in mind
  • Monitoring each campaign on regular basis and optimizing it when needed
  • Reporting on the campaign results to the segment owner and management
  • Managing inbound assets (like website and E-Care app) and Jazz owned social media channels (twitter, FB, WhatsApp, , YouTube) for listening to and responding to voice of customer
  • Creating partnerships for campaigns and products to enhance various Jazz initiatives
  • Developing editorial calendar for content sharing
  • Developing campaigns to promote a business or product
  • Researching affiliate programs
  • Running retargeting campaigns
  • Responding to customers questions or concerns on social media
  • Managing social media growth strategy
  • Formulating and articulating a synced strategy for inculcating a robust ROI approach to digital marketing initiatives across the organization
  • Creating digital first creatives to drive high engagement across digital mediums
Key Stakeholders
  • Segment/Product owners
  • Brands team
  • Digital Agency
  • Media Buying Agency
  • Customer Experience
  • Ad Networks (Google, Facebook, Instagram, TikTok, , WhatsApp, SnapChat, Twitter)
Key Deliverables
  • Effective campaign results based on agreed KPIs like Views, Likes, Clicks, Downloads, Installs, Leads, Sales etc. (CPM, CPA, CPC, ROAS, CPI, PPL, PPS) - Timely execution of campaigns to meet the business objectives
Jazz is an equal opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.

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