Brand Engagement Expert

Job Description

Grade Level: L2Location: IslamabadLast date to apply: 18th June 2022What is Brand Engagement Expert Jazz?Being a Brand Engagement Expert at Jazz means you will be single-handily responsible to GALVANIZE strong brand engagement with the target audience at all touchpoints. You will constantly be monitoring the pulse of the customers to IDENTIFY KEY TRENDS and sentiments and use these insights to keep the brand RELEVANT to the target audience by DRIVING MEANINGFUL BRAND ENGAGEMENT.In a world dominated by advertising and many brands, we want you to be a GAME CHANGER ready to disrupt the status quo to by bringing in creative ideas. Ideas that can create a strong TOP OF MIND for the brand and garner positive WORD OF MOUTH and BRAND LOVE.You will be dedicatedly working on the Jazz Portfolio and reporting directly to the Stream Head of Brands. You will be part of an overall 20-member Marketing Communications department (including the department head) with 03 sub-teams. You will be part of a 08-member sub-team i.e., Brands.What does a Brand Engagement Expert Jazz do?The role of a Brand Engagement Expert at Jazz is to ensure healthy brand engagement by:

• Understanding the core target audience and their needs and sentiments to design an optimal brand engagement strategy
• Designing a yearlong brand engagement strategy in-line with brand objectives for the year
• Staying up to date with key customer trends and sentiments all year round via different data points to keep brand engagement plans current and relevant
• Coming up with spontaneous and out of the box ideas based on current trends in addition to planned activities
• Ensuring a quick and smooth go to market plan for all ideas and executions
• Discovering new and innovative avenues for brand engagement and consumer connect
• Augmenting all regular calendar campaigns with on top engagement activities
• Spearheading out of the box guerrilla marketing initiatives apart from the regular communication calendar
• Monitoring brand and business KPIs and suggesting relevant engagement action plans
• Working with internal stakeholders including Marketing, Digital Marketing, Segments, Pricing, Data & Devices, Digital Products, Market Research, Commercial Planning, Procurement and Finance, HR, etc. to develop brand engagement activities and campaigns that drive relevance to our target audience
• Working with relevant external agencies and partners to develop, analyze, review and recommend engagement solutions that match the business needs, & deliver on branding requirements.
• Gaining an understanding of the competitors? engagement strategy and proposing countermeasures
• Closely monitoring successful ideas in the regional/global Telecom markets and evaluating them for local implementation
• Be a one-man army that leads and delivers engaging brand activities in coordination with all internal and external stakeholders
• Safeguarding the sanctity of the brand on all fronts
• Suggesting process improvements and implementing new operational processes
• Working in line with Veon?s core values

• Building a healthy working relationship with support functions i.e., Operations, Media, and Digital Media to ensure smooth campaign roll outs

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