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Associate Performance MarMarketer

1.00 to 10.00 Years   Islamabad, Pakistan   14 Jul, 2022
Job LocationIslamabad, Pakistan
EducationNot Mentioned
SalaryNot Mentioned
IndustryMarketing
Functional AreaNot Mentioned

Job Description

Grade Level: L1 Location: IslamabadLast date to apply: 20th July 2022What is Associate Performance Marketer?This role helps prepare, manage, and execute digital marketing campaigns for our various segments/products. She/he is responsible for the collection of requirements, preparing appropriate campaign strategies and executing those strategies for effective results on digital media. Additional responsibilities may also include building digital products and/or partnerships.The role reports directly to the Head of Digital Marketing within an extended team of 9 team members.What does Associate Performance Marketer do?You will have end-to-end responsibility of assigned segment(s) for complete demand generation funnel spanning all performance marketing operations across multiple channels, including production of engaging ad content, hands-on campaign optimization, analytics, and reporting, as well as social media channel management. This will involve the following tasks:

  • Developing a thorough understanding of the segment/product(s) assigned through research and analysis
  • Liaising with segment/product owner(s) for gathering requirements for annual/monthly campaign calendar
  • Managing the budget allocation and spend for each segment
  • Managing the creation and adaptation of the digital content for varied mediums
  • Choosing appropriate digital channels to expose the campaigns for maximum effect
  • Creating audiences appropriate to the campaign and segments/products
  • Buying appropriate media keeping the cost and other targeted KPIs in mind
  • Monitoring each campaign on regular basis and optimizing it when needed
  • Reporting on the campaign results to the segment owner and management
  • Managing inbound assets (like website and E-Care app) and social Jazz owned media channels (twitter, FB, WhatsApp, , YouTube) for listening to and responding to voice of customer
  • Creating partnerships for campaigns and products to enhance various Jazz initiatives
  • Segment/Product owners
  • Brands team
  • Digital Agency
  • Media Buying Agency
  • Effective campaign results based on agreed KPIs like Views, Likes, Clicks, Downloads, Installs, Leads, Sales etc. (CPM, CPA, CPC, ROAS, CPI, PPL, PPS)
  • Timely execution of campaigns to meet the business objectives

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