Initiate, implement, and follow up on promotional programs in coordination with Associate Brand Managers as well as events for specific products to increase awareness, sales, market share, and brand image.
Perform category and channel analysis for strategic accounts to assist the sales team in building strategies that drive sales in their respective areas and assist the sales team in building customer relations.
Work with Associate Brand Managers to deliver a price survey that gives transparency to price points on key lines for both Napco and competitors, highlighting ?on and off promo effectiveness (pricing strategy).
Evaluate promotional execution and return on investment.
Follow up on the month-to-date sales to ensure the achievement of the forecast and product line.
Recommend and implement activities for newly launched products.
Prepare and ensure proper implementation of the marketing plan.
Conduct weekly visits to the market with sales reps and merchandisers.
Implement and monitor all below-the-line campaigns pertinent to all product lines.
Ensure proper coverage and availability of all products.
Check on a monthly basis all display units.
Update on a monthly basis the Competition Activities Report (CAR) and submit it to the Trade Marketing Manager, Associate Brand Managers, and Brand Managers.
Conduct bi-monthly price fishing, prepare comparison reports with previous outputs, and send findings to the trade marketing manager, associate brand managers, and brand managers.
Prepare monthly closing sales reports and quarterly sector reports and send them to trade marketing managers, associate brand managers, and brand managers.
Prepare the handled line?s forecast by SKU and, once reviewed with the trade marketing manager, update the findings for the coming 4 months on JDE.
