| Job Location | Dubai United Arab Emirates |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Retail & Wholesale |
| Functional Area | Not Mentioned |
Senior Marketing Manager to lead PPC campaigns across Google Ads and Meta (Facebook/Instagram), as well as manage the entire marketing automation process. This role will focus on driving performance marketing efforts for two core business lines (including a newly established e-commerce channel).Client DetailsA leading brand in their sector and a new, fast-growing e-commerce business.DescriptionPPC Campaign Management:Plan, execute, and optimize large-scale Google Ads and Meta Ads campaignsManage keyword research, audience targeting, ad creation, and bid managementMarketing Automation:Develop and implement automated marketing workflowsLeverage automation tools to design drip campaigns, abandoned cart flows, and re-engagementE-commerce Focus:Design and execute e-commerce strategies, including dynamic retargeting, product ads, and promotions Coordinate with the team to ensure campaigns are aligned with promotional calendarsBudget and PerformanceOptimization:Manage and optimize the marketing budget across PPC and automation channelsCross-functional Collaboration:Partner with creative teams to develop compelling ad assets and landing pages optimized for conversionTesting and Innovation:Run A/B testing on ad creatives, landing pages, and automated email workflowsProfileBachelors degree in Marketing, Business, or related fieldMinimum of 3-4 years of experience managing PPC campaigns (Google and Meta)Marketing automation experience for e-commerce businessesProven track record of managing and optimizing large-scale PPC campaigns, with a focus on e-commerce KPIs Strong understanding of email marketing platforms and automation toolsAnalytical mindset with experience in Google AnalyticsAbility to work cross-functionally and manage projects with multiple stakeholdersExcellent communication, project management, and organizational skillsJob OfferPlay a critical role in shaping performance marketing and automation strategiesFlexible/Hybrid work environmentOpportunity for career progression
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