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Web Marketing Lead Full time UAE based

2.00 to 5.00 Years   Dubai, United Arab Emirates   21 Apr, 2023
Key One Realty
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryIT Services
Functional AreaNot Mentioned

Job Description

ResponsibilitiesWe are looking for a highly motivated, collaborative and detailed Marketing Lead based in Dubai UAE with extensive marketing experience and comprehensive knowledge of crypto, block chain and fintech branding. He/She must lead a team of writers, designers, and account managers, and interact with clients on a regular basis while identifying trends among customer interactions to help plan digital campaigns that build brand loyalty.ÿ

  • Define marketing strategies that support overall objectives
  • Develop a marketing plan and oversee its day-to-day implementation and activities
  • Network to create and nurture strategic partnerships
  • Design and coordinate PR campaigns and promotional materials across a variety of channels
  • Organize, plan, and oversee the following executions: Pop Platform go-to-market events
  • Create a product marketing strategy for protocols, with a strong value proposition that will ensure product-market fit among our target audiences, driving product uptake and adoption
  • Use marketing research, competitive analysis, and insights from our community and other sources to map the ecosystem; uncover deep customer needs; and define product positioning and targeting
  • Collaborate with the rest of the Marketing team to constantly refine our messaging
  • Leverage data and customer insights to recommend current and future growth opportunities, including new functionality, new distribution opportunities, and improvements
  • Own the creation of demos and other product-oriented marketing assets and non-technical educational materials, such as blog posts, videos, cases, demos, and content for the website and for the community
  • Bridge the technical knowledge of the Engineering team and the soft skills of the Marketing team to create compelling narratives that drive adoption
  • Work with Founder to articulate key messaging for audiences
  • Plan and produce thought leadership, press, and partner engagement events
  • Partner with Community Managers to align content, PR, and social media efforts
  • Track and report content and communications program results and metrics

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