Identifying and exploring new areas of opportunity for Brand penetration and growth.
Ideation and Initiation of various activation plans to generate tertiary sales (Consumer Pull) at all channels.
Preparation of activation calendar and implementation of the same and planning of event calendar in lines with the brand.
Support to sales team to generate secondary sales through trade schemes (Customer Push).
Control and effective utilization of the budget with proper phasing and evaluating opportunity costs.
Develop and execute effective strategies based on global success models and on understanding of customers, categories and consumers with the objective of maximizing profitability.
Develop short and long term category strategies based on a thorough understanding of market conditions and trends
Build analysis and work with sales and customer marketing to develop/agree clear, specific plans for corrective action.
Champion new product market entry and execution. Includes development of sales presentation/ materials and tracking/analyzing 4Ps in-market implementation.
Development of trade spend guidelines, performs top-line allocations and reviews and authorizes planned field trade spend.
