Develop and evolve the integrated regional content and experience strategy that encompasses channel selection and focus, editorial governance, and metrics to be applied and aligned with the business?s overall objectives
Overall creative and content planning leadership that includes pitches, hiring, monitoring and reviewing of agencies.
Strategic planning of creative and content within the local market and coordination to ensure consistency with the regional teams
Development and management of the brand standards and content style guides, as well as the overall expression of the business?s corporate identity in content
Development of content platforms across omni-channel networks with optimal delivery based on target audience segmentation and enhance the customer journey through key touchpoints ? not limited to Social media, PR, Digital and offline platforms
Enable structured content creation capabilities through the implementation of models and processes for sourcing information, analyzing, and creating content
Manage content and creative on all social media channels in regard to narratives, promotion, consumer engagement, customer service, performance management.
Collaborate with key stakeholders, business divisions in the Group to create synergies in business through cross promotions and cross selling concepts
Content and channel optimization, brand consistency, segmentation and localization, analytics and measurement.
Developing standards, systems and best practices for content
creation, distribution, maintenance, content repurposing across geographies, including the implementation of content strategies.
