Social Media Specialist (1 year contract) - Temporary Opportunity

Job Description

Job PurposeThe Social Media Specialist is responsible for executing the social media strategy of the Emirates Group, and delivering on key business objectives as it relates to the Groups social media presence.With social media forming a critical component of the Emirates Groups integrated marketing mix, the Social Media Specialist will play a key role in telling the story of all Emirates Group brands to consumers and partners on social media, expanding global visibility, building brand advocacy amongst new audiences, and creating loyal customers.The Social Media Specialist will also collaborate across departments to support and protect our brand, ensuring consistent messaging is maintained across all client interactions.The Social Media Specialist will develop and maintain sound relationships with all stakeholders in Corporate Communications, Marketing, and Brand, the wider Emirates Group, agencies and suppliers. They will proactively manage business critical issues as they arise, in collaboration with the Social Media Manager and relevant parties.Job Outline- Execute the Emirates Group social media strategy, in conjunction and close collaboration with the Social Media Manager, as well as the Public Relations, Marketing, and specialist Corporate Communications teams.- Work alongside external agencies and vendors to ensure the Emirates Group social media strategy is being executed, and agreed initiatives are implemented appropriately.- Manage the day-to-day social media operations and activities in support of Emirates Group brands and agreed business objectives.- Drive visibility and advocacy for the companys major business initiatives and products.- Develop creative, engaging social media content that communicates key business messages and objectives to relevant audiences.- Maintain relevance, differentiation, and sustainability of the Emirates Group social media presence, through content, community, and channel management, as a part of the overall integrated communications mix.- Maintain and continue to evolve Emirates Group social media presence on all social media platforms, well as popular industry relevant sites intended to manage advocacy, increase brand awareness and drive traffic to the Group websites.- Identify and proactively present social media opportunities as they arise.- Create materials in support of the social media strategy which improves brand advocacy, enhances our reputation, and builds strong relationships through everyday interactions and conversations- Identify and build relationships with prominent personalities, influencers, and industry professionals in an effort to develop them as brand advocates.- Capture and share real-time trends and emerging themes across social media and the wider digital landscape.- Monitor, measure, and analyse the effectiveness of social media content and initiatives. Generate clear, accurate, and concise performance reports for various stakeholders as required.- Capture customer and target audience sentiment, attitude, and opinions across social media, and report on these to drive business insights. This includes competitor research and industry benchmarking.- Establish and maintain positive relationships with key influencers and/or identify Group team members and/or PR managers/PR agencies that could monitor and influence these relationships. -- Discreetly raise the profile and influence of social media collaboratively with all other Corporate Communications functions within the regions and in support of business units activities.- Be an advocate for social media within the Emirates Group. Inform and educate key partners and stakeholders on new developments within the social media and digital landscape, and proactively develop proposals on how these can be integrated into the broader social media strategy to achieve business objectives.Qualifications & ExperienceMarketing & Media Communication.Public Relations : 5+ YearsDegree or Honours (12+3 or equivalent)A background in social media, public relations, corporate communications, or marketing, with additional experience in copywriting, storytelling, and/or content creation. Experience in online community management is desirable.Knowledge/SkillsExcellent storytelling skills, and an understanding of how that applies to social media writing to ensure colloquial tonality and style.A keen eye for visuals and aesthetics to ensure quality and consistency across all types of digital content.Strong knowledge of the online landscape and digital technology, including social media platforms and digital marketing toolsets.Excellent understanding of how social media fits into digital marketing, advertising, public relations, and crisis communications strategies.Excellent relationship building and communication skills.Skills in Adobe Photoshop, Premiere Pro, After Effects, or similar content creation tools is desirable.Salary & BenefitsJoin us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. You can find out more information about our employee benefits in the Working Here section of our website www.emirates.com/careers. Further information on whats it like to live and work in our cosmopolitan home city, can be found in the Dubai Lifestyle section.

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About Company

the Emirates Group employs over 103,363 staff from more than 160 nationalities. The Emirates Group’s extensive and diverse international portfolio includes the world’s largest international airline, Emirates, and one of the largest combined air services provider in the world, dnata. For the year financial year ending 2017-18, the Emirates Group posted a profit of AED 4.1 billion (US$ 1.1 billion).