Leads, develops, implements and maintains Social Media strategies and initiatives to successfully support brand and product reappraisal and customer acquisition for identified revenue-critical markets within the region. The workplace is in the office of one of RDB?s biggest clients in Dubai.
Lead collaborative approach and draw from customer journey intelligence to drive customer acquisition as well as brand reappraisal via integrated campaigns leveraging the entire media mix of owned, earned and paid.
Collaboratively plan paid/owned/earned media strategies with all key stakeholders.
Facilitates overarching Global Content Development Model and co-lead the interests of the region and priority markets to create engaging and impactful social content ? visual, video, podcasts.
Be directly accountable for and reporting of Social KPIs across specific funnel stage and collectively accountable for final outcomes factoring entire mix.
Oversee publishing strategy channel mix and seek to maximize exposure on owned, co-collaborated and earned channels.
As Social SME, where required train and upskill knowledge basis of role of social media in customer acquisition.
Develop global tool-kits (guidelines) to drive lean management and optimize efficiency.
Apply intimate business knowledge, market and customer intelligence in development of brief, strategy, execution and evaluation.
Requirements
Excellent written and verbal communication skills in Arabic and English (both are mandatory), along with very strong organizational, management and technical skills and the ability to handle many tasks simultaneously.
Flexible and able to act quickly, competently and confidently.
Ability to take strategic principles and shift them into a comprehensive operational plan, delivering results under often challenging timelines.
Able to consult, plan and execute on multi-channel social media campaigns (inkl. Facebook, YouTube, Twitter, Instagram & TikTok).
Lead multiple projects simultaneously and be able to track projects with varying deadlines
Deliver outstanding project management of communications priorities.
Strong influencing skills and understanding of business.
Bring an audience-focused perspective to business deliverables.
Strong emotional intelligence?sensitive to the culture of RDB and the communities in which we operate.
Ability to effectively manage high-pressure situations and deliver results as part of a fast-paced global team, navigating competing business interests.
Experience working with a large, established brand or agency.
Strong in supporting thought leadership, strategy, and complex change agendas.
