Skywards Programmes Manager (UAE Nationals Only)

Job Description

Job PurposeTo manage and develop key functions of Skywards, Emirates Frequent Flyer Programme in order to influence members to behave in ways that positively affects profit drivers for the airline. These include roles related to member engagement and life-cycle management, commercial co-ordination and tactical promotions, product design, tier management, innovation and strategic project and product delivery.Job Outline:- Generic- Using both qualitative and quantitative techniques, drive the analysis of customer preferences and member data to generate insights and leverage opportunities to improve share of wallet and engagement among Emirates customers and increase profit for the airline. Develop effective segmentation and targeting of members to drive incremental revenue opportunities.- Drive enhancements to deliver a richer, more flexible, personal, compelling and competitive loyalty proposition. This should entail producing a new and innovative basis for air travel reward and could require the development of new methods.- Manage the development and implementation of proactive communication and education strategies to ensure a clear understanding and strong buy-in of the programme by customers and internal stakeholders. Ensure all elements comply with published corporate standards.- Manage programme budgets and profitability. Control costs and conduct cost / benefit analysis to ensure the programme delivers within set commercial objectives. Monitor internal performance measures to ensure programme deliverables are on track.- SpecificProduct Design & Member Engagement- In alignment with Emirates commercial strategic priorities, drive the evolution of Skywards product propositions. Maintain best in class offerings across Skywards Elite Tiers, Miles Retailing and other member engagement products and ensure that propositions effectively serve both the global nature of Emirates business, at the same time as enabling local relevance and competitiveness as needed.- Demonstrate a solid awareness all aspects of Skywards programme economics and the criteria that determines key measurement metrics such as Skywards value per Mile and cost per Mile.- In close coordination with the Customer Strategy & Retention Team within Corporate Communications, Marketing & Brand, support the development of Skywards member engagement strategy encompassing personalised communications and offers that are triggered for Skywards Members when pre-defined events occur within a customer trip journey or programme engagement milestone.- Build relevant value propositions for defined member segments and audiences that maximise engagement and ambient channels.- Support evolution toward automation through the drafting and development of business rules, suppression priorities and frequency parameters and work closely with Emirates Enterprise Analytics team to determine optimal member targeting approaches that develop for platform for future machine learning capabilities.- Capture and consolidate the ideas and needs of wider Skywards stakeholders (Commercial Engagement, Partnerships) and incorporate into overarching member engagement strategy.Qualifications & ExperienceQualifications:- Degree or Honours (12+3 or equivalent)Experience:- 8+ Years of Commercial/Sales, Other- Experience in marketing, product development or an airlines commercial department.- Experience in developing and implementing a range of product and/or marketing activities and functions.- Operational experience in delivering projects.- Experience within and a strong comprehension of loyalty programmes.- Experience in using complex data sets to derive commercial insights and improve revenue performance in a loyalty or commercial role.Knowledge/skills:- Ability to develop business cases, and a good understanding of ROI and other key performance metrics.- Leadership Role :YESSalary & BenefitsJoin us in a management role and enjoy an attractive tax-free salary. On top of our generous travel benefits, including discounted flights and hotel stays around the world, this managerial role also has an excellent leave and healthcare package. Thats on top of transport benefits, life insurance and more. Find out what its like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers

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About Company

the Emirates Group employs over 103,363 staff from more than 160 nationalities. The Emirates Group’s extensive and diverse international portfolio includes the world’s largest international airline, Emirates, and one of the largest combined air services provider in the world, dnata. For the year financial year ending 2017-18, the Emirates Group posted a profit of AED 4.1 billion (US$ 1.1 billion).