Manage and maintain the company?s owned media including websites, mobile apps, and email/CRM software
Manage SEO campaigns
SEO friendly content writer
Use SEO guidelines to increase web traffic
Perform proofreading and editing blog posts before publication
Develop optimization strategies that increase the companys website search engine results rankings
When conducting paid search campaigns, the SEO Specialist will execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs and reconciling differences
Work with editorial and marketing teams to drive SEO in content creation and content marketing
Take responsibility for page optimization for search engine marketing
Perform ongoing keyword research, discovery, and optimization for new SEO keywords to use throughout the company website and marketing materials
Research and implement search engine optimization recommendations
Create and execute link building strategy
Change website architecture, content, linking and other factors to improve SEO positions for target keywords
Collaborate with others within the marketing department to manage SEO strategyWrite compelling and high-quality website content, including blog posts and page descriptions to improve website search results
