SeniorOfficer Market Intelligence Officer

Job Description

Role SummarySupport Data Analytics Manager throughout end-to-end data analytics deliveries within the organization, by ensuring delivery of timely quality analysis and market level insights. This role is responsible for turning information into insight that is vital for business decisions which will directly contribute to the growth of business in the countrys economic sector.Key responsibilities will also include plans on how to monetize the organizational database, managing various campaigns, marketing analytics and provide insights to the Senior Management to ensure support in strategic decision making by applying expertise in data mining and predictive intelligence. Understand broad trends in the use of machine learning methodologies to banking analytics.Lead niche marketing analytics assignments & pilots and help customers meet their analytical objectives and use relevant technology platforms/tools to deliver best-in-class solutions.Main Duties and Responsibilities? Support Data Analytics Manager in executing/closely monitoring data analytics roadmap and act as asubject matter expert to identify potential markets/sectors for new and existing products for increasedmarket penetration.? Liaise with both internal and external stakeholders in driving business expansion in the niche analytics spaceby providing market level insights about various business needs and monetise the companys databases? Solve problems of large dimensionality in a computationally efficient and statistically effective manner.? Assist in preparing daily, weekly, monthly and quarterly data reports as input for decision-making for Headsof Departments and internal committees? Coordinate with both teams internal and external of managed service resources in data analytics daily andother periodic activities.? Support other Section Managers and Heads of Departments in aligning data analytics with businessobjectives and overall corporate goals? Logging and Execution of service desk tickets to resolve internal and external issues.? Support Data Analytics Manager in end-to-end data analytics activities within the organization, by operatingand continuously enhancing data analytics tools /platforms, designing and preparing on a periodic basisoperational, data quality, and management and market reports.? Identify the targeted sector/business for new and existing products, provide market level insights aboutvarious business needs to capitalise on the companys available data.? Manage vendor for analytics deliverables, test and validate products/deliverables from the vendor, ensuringhighest quality, timely deliverables within right budgets is most critical activity of the team? Develop benchmarking report and assess analytics products for the market based on trends.? Develop analytical tools and technologies to be used for data extraction from database for standardized/automated algorithms /processes.? Manage and ensure timely delivery for all enhancements related to data analytics tools /platforms, throughend-to-end project lifecycle (liaising with PMO function)? Collect/Approve business requirements from concerned departments, formulate functional requirementsproducing a requirement specification document and secure biz approval? Assist Business Development in helping subscribers on how to maximize Bureau usage to promote GoodRisk practices.? Design, Develop and automate self-service dashboards to ensure our business leaders have easy access tothe right information while monitoring organizational health and market decisions.? Drive strategic analysis, drawing actionable insights that inform the most important decisions across theorganization to improve our key business metrics such as Customer Acquisition Cost and Lifetime Value.? Ensuring consistency around data definitions and maintaining consistent and accurate data in our systemsincluding historical data across multiple platforms such as, marketing attribution, product analytics, andCRM tools.? Lead pricing strategy across various revenue streams to meet growth targets while ensuring healthy controlmetrics.? Partner with Growth, Product, Design to plan efficient experiments and be able to test with many variablesensuring the best results using only a few experiments such as new product features that could enhancefunnel conversion.? Work on generating various Enquiry Insights (Scook Reliability/ Take Up etc) and provide pro-activerecommendations in increased adoption.? Support Marketing team in various Campaign Data Extraction and suggest the best campaign data forspecific campaign objective? Proactive Lead Generation - Cross Sell Up Sell Model Development for Marketing Campaign? Build Campaign Management framework to understand what kind of campaigns are giving best ROI andsimilar insights? Build various dashboards describing the products usages in the market after its launch and monitor onweekly/ monthly basis.

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