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Senior PPC and Paid Social Specialist | Al-Futtaim Retail | Dubai

4.00 to 0.00 Years   Dubai, United Arab Emirates   23 Dec, 2020
Al Futtaim Group
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryAccounting
Functional AreaNot Mentioned

Job Description

Role purpose:End to End Management of PPC and Paid Social Operations and Strategies to meet Retail?s KPIs and requirements. (Revenues, Customer Acquisition) for both Brick and Mortar and eCommerce?

  • You will be responsible for planning, implementing and analyzing paid search & paid social campaigns across brands and channels using Google and Social Media Advertising tools (Ad words / 360, merchant center etc, FB Business Manager etc..)
  • You will be comfortable Multitasking and running campaigns for various retail brands of Al Futtaim Group in a variety of different industry verticals (Home, Fashion, Toys, etc.)
  • You will be an expert always on up to date with the latest advertising trends and techs and will know how to manage multi-channels/networks budgets to meet Revenue Targets as well as different KPIs
  • You will be open minded to with an appetite to learn and you are a solution provider.
  • Targeting and bidding strategies are your day to day and you know how to optimize them
  • You are genuinely interested into SEM and Paid Social and develop appetite to learn more, optimize your campaigns performance and use various networks and platforms (Business Manager Retargeting, Programmatic, etc.)
?Accountabilities:Manage day to day PPC and Paid Social campaigns-????????????Strategy & Execution-????????????Upper or lower funnel based on KPIs-????????????Daily monitoring?Reporting-????????????Delivering performance reports and insights to the PPC team and internal stakeholders.?Strategy & optimization-????????????Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS-????????????Delivering customer-focused, profitable multi-category campaigns to agreed targets-????????????Addressing and escalating campaign performance issues.-????????????Responsible for AB tests, Search Query analysis and keyword mining.?Teamwork-????????????Create relationship & workflows within the department-????????????Work with all the brands you are in charge of?????Personal Development-????????????Develop knowledge into advanced Targeting-????????????Develop knowledge in Programmatic Advertising-????????????Participate into a more data driven approach project with the CRM department

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