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Senior Performance Marketing Specialist

1.00 to 10.00 Years   Dubai, United Arab Emirates   08 Dec, 2022
Al Futtaim Group
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryAccounting
Functional AreaNot Mentioned

Job Description

Senior Performance Marketing Specialist (PPC & Paid Social) | Digital Retail | Al-FuttaimOverview of the role:End to End Management of PPC and Paid Social Operations and Strategies to meet Retail?s KPIs and requirements. (Revenues, Customer Acquisition) for both Brick and Mortar and eCommerceWhat you will do:-Description of Accountability:Manage day to day PPC and Paid Social campaigns

  • Strategy & Execution
  • Upper or lower funnel based on KPIs
  • Daily monitoring
Reporting
  • Delivering performance reports and insights to the PPC
  • team and internal stakeholders.
Strategy & optimization
  • Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS
  • Delivering customer-focused, profitable multi-category campaigns to agreed targets
  • Addressing and escalating campaign performance issues.
  • Responsible for AB tests, Search Query analysis and keyword mining.
Teamwork
  • Create relationship & workflows within the department
  • Work with all the brands you are in charge of
Personal Development
  • Develop knowledge into advanced Targeting
  • Develop knowledge in Programmatic Advertising
  • Participate into a more data driven approach project with the CRM department

Keyskills :

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