Senior Officer Market Intelligence Officer

Job Description

Role SummarySupport Data Analytics Manager throughout end-to-end data analytics deliveries within the organization, by ensuring delivery of timely quality analysis and market level insights. This role is responsible for turning information into insight that is vital for business decisions which will directly contribute to the growth of business in the countrys economic sector.Key responsibilities will also include plans on how to monetize the organizational database, managing various campaigns, marketing analytics and provide insights to the Senior Management to ensure support in strategic decision making by applying expertise in data mining and predictive intelligence. Understand broad trends in the use of machine learning methodologies to banking analytics.Lead niche marketing analytics assignments & pilots and help customers meet their analytical objectives and use relevant technology platforms/tools to deliver best-in-class solutions.Main Duties and Responsibilities? Support Data Analytics Manager in executing/closely monitoring data analytics roadmap and act as aÿsubject matter expert to identify potential markets/sectors for new and existing products for increasedÿmarket penetration.ÿ? Liaise with both internal and external stakeholders in driving business expansion in the niche analytics spaceÿby providing market level insights about various business needs and monetise the companys databasesÿ? Solve problems of large dimensionality in a computationally efficient and statistically effective manner.ÿ? Assist in preparing daily, weekly, monthly and quarterly data reports as input for decision-making for Headsÿof Departments and internal committeesÿ? Coordinate with both teams internal and external of managed service resources in data analytics daily andÿother periodic activities.ÿ? Support other Section Managers and Heads of Departments in aligning data analytics with businessÿobjectives and overall corporate goalsÿ? Logging and Execution of service desk tickets to resolve internal and external issues.? Support Data Analytics Manager in end-to-end data analytics activities within the organization, by operatingÿand continuously enhancing data analytics tools /platforms, designing and preparing on a periodic basisÿoperational, data quality, and management and market reports.? Identify the targeted sector/business for new and existing products, provide market level insights aboutÿvarious business needs to capitalise on the companys available data.ÿ? Manage vendor for analytics deliverables, test and validate products/deliverables from the vendor, ensuringÿhighest quality, timely deliverables within right budgets is most critical activity of the team? Develop benchmarking report and assess analytics products for the market based on trends.? Develop analytical tools and technologies to be used for data extraction from database for standardizedÿ/automated algorithms /processes.? Manage and ensure timely delivery for all enhancements related to data analytics tools /platforms, throughÿend-to-end project lifecycle (liaising with PMO function)? Collect/Approve business requirements from concerned departments, formulate functional requirementsÿproducing a requirement specification document and secure biz approval? Assist Business Development in helping subscribers on how to maximize Bureau usage to promote GoodÿRisk practices.ÿ? Design, Develop and automate self-service dashboards to ensure our business leaders have easy access toÿthe right information while monitoring organizational health and market decisions.ÿ? Drive strategic analysis, drawing actionable insights that inform the most important decisions across theÿorganization to improve our key business metrics such as Customer Acquisition Cost and Lifetime Value.ÿ? Ensuring consistency around data definitions and maintaining consistent and accurate data in our systemsÿincluding historical data across multiple platforms such as, marketing attribution, product analytics, andÿCRM tools.ÿ? Lead pricing strategy across various revenue streams to meet growth targets while ensuring healthy controlÿmetrics.? Partner with Growth, Product, Design to plan efficient experiments and be able to test with many variablesÿensuring the best results using only a few experiments such as new product features that could enhanceÿfunnel conversion.ÿ? Work on generating various Enquiry Insights (Scook Reliability/ Take Up etc) and provide pro-activeÿrecommendations in increased adoption.ÿ? Support Marketing team in various Campaign Data Extraction and suggest the best campaign data forÿspecific campaign objectiveÿ? Proactive Lead Generation - Cross Sell Up Sell Model Development for Marketing Campaignÿ? Build Campaign Management framework to understand what kind of campaigns are giving best ROI andÿsimilar insightsÿ? Build various dashboards describing the products usages in the market after its launch and monitor onÿweekly/ monthly basis.

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