Define and manage brand positioning to increase brand power in collaboration with the central UAE marketing team.
Develop advertising campaigns, media plans, contact strategy.
Direct offline and digital media including website and social media strategy and development.
Owned media such as point of sale, local special events for branches.
Develop and pilot marketing efficiency monitoring.
Manage and administrate all Electric Mobility marketing expenses.
Definition and development of all Electric Mobility events for internal and external stakeholders, including media.
Create and maintain an effective synergy between all internal departments and external parties including ad-hoc support to the relevant parties and sustain overall supervision of the team?s deliverables and other administrative activities.
Leads marketing performance efficiency.
Regularly review and analyze key performance indicators like return on investment conversion rates, and customer acquisition costs to assess the effectiveness of marketing strategies.
Plan, execute, and measure marketing campaigns, adjusting strategies based on performance data to improve outcomes.
Continuously seek and implement innovative marketing methods and technologies to enhance efficiency and effectiveness.
Prepare comprehensive reports on marketing performance, detailing successes, challenges, and insights derived from various campaigns and initiatives.
