Senior Marketing Executive

1.00 to 10.00 Years Dubai, United Arab Emirates 26 Apr, 2021

Job Location	Dubai, United Arab Emirates
Education	Not Mentioned
Salary	Not Mentioned
Industry	Recruitment & Employee Placement Agency
Functional Area	Not Mentioned

Our client is now recruiting for a?Senior Marketing Executive. This position will be based in DubaiJOB PURPOSEThe Senior Marketing Executive will:

Design presentations to support commercial objectives, including trend identification and localization
Support the creative fragrance development teams throughout projects through insights, gap analysis, opportunity identification and platform brainstorming.
Support the business development of perfume accounts through presentations and case studies across product categories (Fine fragrances, Home and Fabric Care, Personal care)
Build and maintain the market knowledge of company?s Middle East?s development team through a product library database
Use their product portfolio knowledge across various fragrance categories to create new commercial ideas for achieving the company?s Middle East Division?s strategic objectives.
Manage local events including all their marketing aspects.
Manage company?s Middle East content including local website management, and widen our creative influence within the fashion, fragrance and beauty media and industries.
Support Middle East and Global Marketing initiatives

KEY ACCOUNTABILITIESMarketing Strategy

Provides marketing support for the strategic objectives of the company?s Middle East Division
Supports commercialisation of new innovations and products to drive profitable growth
Share regular updates on new trends and opportunities with Account Managers, Perfumers and Evaluators
Strengthen and leverage company?s Brand Image

Market Insights and Innovation Management

Develops great market insight across various categories to support commercial targets
Build and develop a clear understanding of the regions key markets and market trends by doing category reviews, integrating data, conducting gap analysis, identifying trends ? to inspire teams (Sales, Marketing, Evaluation, Perfumery) with creative ideas
Keeping up to date on the latest market innovations and updating the company?s team on any relevant and interesting product developments

Client Interaction

Visit Clients to present company?s market finding in relation to the Client?s brief and pro-active briefs
Work closely with internal stakeholders (Perfumery; Evaluation; Sales), throughout the process to ensure timelines and client expectation will be met
Translate cross category market trends and consumer lifestyle into relevant product and brand concepts
Provide inspiration and innovative thinking to develop relevant concepts/insights and support new winning fragrance creations
Develop excellent presentations to inspire both internal and external customers in the region

Comms Development

Write and publish web content on a monthly basis, using company?s tone of voice and establish the website as an industry go-to source of information.
Modify presentations produced globally before publishing onto the website.
Develop relationships with the media and industry partners to achieve earned media locations
Manage events and exhibitions for the Middle East and help support global events via the global marketing function and in line with the global company?s brand
Be the key contact in the Middle East to liaise with Global Marketing

Keyskills :

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