To support General Manager for Marketing in strategizing and developing all marketing communication in line with the Polestar & BYD brand positioning.ÿ
To lead and provide innovative marketing strategy and implementation for Polestar & BYD across all channels and touch points to support business objectives for new car sales.ÿ
To enhance brand image and customer perception to increase brand equity and support price premium vs. competition.
ÿWhat you will do:ÿÿÿMarketing Strategy:ÿ
Manage brand positioning to increase the brand power.
Develop advertising campaigns, media plan, and contact strategy.
Direct offline and digital media including website and social media strategy.
Develop and pilot marketing efficiency monitoring, ROI, PDCA.
Manage and administrate all brand marketing expenses.
ÿLeads Marketing performance efficiency PDCA
Regularly review and analyze key performance indicators (KPIs) like return on investment (ROI), conversion rates, and customer acquisition costs to assess the effectiveness of marketing strategies.
Plan, execute, and measure marketing campaigns, adjusting strategies based on performance data to improve outcomes.
Continuously seek and implement innovative marketing methods and technologies to enhance efficiency and effectiveness.
Prepare comprehensive reports on marketing performance, detailing successes, challenges, and insights derived from various campaigns and initiatives.
