Senior Marketing a Business Development Executive Legal

Job Description

Our client, an International Law Firm, is currently looking for?Marketing and Business Development Executive?for their UAE office. It is a senior role within the Marketing & Business Development function and the Middle East. You will be responsible for:?Business planning

• Work with the Head of the Middle East and Team Leaders to develop and implement annual business plans, budget proposals and campaign plans for the region.
• Oversee the BD activity of relevant practices to ensure regional objectives are met. This includes, but is not limited to, client development, profile raising, marketing and communications, pitching and event management.
• Seek opportunities to drive cross-office and regional collaboration to increase efficiencies and speed to market.
• Plan for and monitor the relevant business development budgets.
• Help drive and implement firm-wide and/or regional BD initiatives within the Middle East teams as appropriate.

• Project manage transactional and strategic bids, provide input on approach, team formations; draft, review and edit content; manage document development where necessary; ensure adherence to branding requirements; ensure adherence to pricing procedures.
• Ensure follow up is sought from client following a pitch; track and act on actions which arise; assess how feedback can be used to drive behavioral change.
• Monitor panel appointments and drive realisation of opportunities presented.
• Develop high quality materials for use in bids to convey firm positioning, experience and sales messages to clients and targets. Ensure, for consistent messaging and capability presentation, that this content is replicated in appropriate systems and all communications channels.
• Act as ambassador for bid best practice to ensure understanding and compliance of the bid process within the region.
• Analyse win/lose rates and make recommendations as to how to improve performance.

• Drive the engagement of the region in our key client programme.
• Support partners on specific key clients and conduct research and analysis on key clients in order to identify new opportunities.
• Facilitate participation in our client feedback programme; track and act on actions arising from interviews and assess how feedback can be used to drive behavioral change.
• Maintain awareness of relevant global and local marketing products which can be used for client engagement.

• Work with the communications team and PR to develop our profile in the Middle East through profile raising campaigns and supporting marketing activities, collateral and press.
• Systematically measure performance in directories and league tables; agree target rankings with the Middle East partners; facilitate contribution to directories and league tables using consistent positioning messages; report on changes in rankings and against targets set; refine approach as needed.
• Ensure the Middle East region is brand compliant and adopts our visual identity to deliver consistent materials to market.
• Ensure all communications channels are up to date and convey consistent messaging and capability presentation (including but not limited to web, collateral, bids, experience statements, directories, league tables, CVs).Best practice
• Adhere to and/or develop best practice to improve efficiency and transparency to fee earners.
• Effectively utilise and promote use of our Manila-based Global Services Centre for operational tasks.
• Encourage regional adherence to procedures and best practice with company?s systems including InterAction and Experience Management.Team management
• Day-to-day management of one assigned team member (at Executive level).

Keyskills :
MarketingInternational Law