Senior Manager - Partnerships

Job Description

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities ? all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.Role Purpose:Majid Al Futtaim is the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play. We have over 45,000 team members in 16 international markets ? all keeping the customer at the heart of everything we do.Our diverse businesses present a unique opportunity to leverage one of the richest and most expansive sources of data within the MENA regions. In our efforts to realize our vision of knowing and serving our customers better, Majid Al Futtaim is building one of the most ambitious loyalty programmes in the region, SHARE. SHARE was launched in 2019 and reached 2+ million members in less than two years.As a key member of the Loyalty business and reporting into the Lead of Commercial Growth and Program Design, within the central Holding Company, the Senior Manager of Partnerships will work closely with other senior members of the loyalty team, business units of Majid Al Futtaim and commercial loyalty partners, providing leadership and experience to round out SHARE?s loyalty offering through new and existing partners and delivering incremental revenue to achieve the programme?s vision.Role Details ? Key Responsibilities and Accountabilities:Partnership Strategy

• Own and develop the partnership strategy for the loyalty program in line with programme values and identify and recommend new partners as per the defined strategy.
• Lead internal alignment with Majid Al Futtaim business units, building on existing relationships, where necessary.
• Scale a rapidly growing business
• Build and leverage deep knowledge of all the Majid Al Futtaim capabilities and how they fit together to create customized and relevant propositions for partners and solving for their needs

Business development

• Leverage subject matter experts to develop best customized proposals for the clients
• Own the sales process from prospecting to executing commercial contracts and as well as continuously manage the sales pipeline
• Write well-structured and persuasive proposals and communicate with executives to pursue
• Ability to lead RFPs end to end from setting the strategy to taking the partnership to market, working with a multiple of internal and external stakeholders to achieve the optimal outcome for the business
• Develop business cases in coordination with key stakeholders (Finance, Legal, Marketing etc.) including ROI and financial/operational KPI targets, to deliver maximum financial returns.
• Negotiate partner commercials, scope, deliverables and define resulting contract. Oversee implementation of partnership contracts including monitoring operational and financial KPIs..
• Work alongside Product, Program Design and Member Engagement teams to develop mutually beneficial, cost effective partner value propositions that deliver member acquisition and engagement for Majid Al Futtaim and sustain the partnership in the long run.
• Lead the end to end partner project delivery by working alongside internal stakeholders such as Legal, Finance, IT, Member Experience and Operations, in order to activate new partnerships.

Partnership management

• Develop and maintain strong relationships / partnerships with senior level management
• Play a key role in creation of new Intellectual Capital and become ?thought partner? for partners
• take the lead and collaborate with internal teams to increase visibility across Majid Al Futtaim and partner marketing channels, promoting offers and supporting member acquisition in line with Member Engagement guidelines
• Champion the BI team & key strategic partners to develop enhanced partnership analytics, shared insights and effective partner campaign performance to help deliver increased benefits to the Member Engagement team and overall programme success
• Drive partner performance reviews including commercial returns, and address actionable improvement insights with partners and internally. Ensure contract terms are followed and that expected benefits accrue to Majid Al Futtaim and its members.
• Manage partnership renewals and contractual changes, partner settlements, promotions and operational requirements.

New Business Verticals

• Working with senior stakeholders to identify and implement best-in-class growth strategies
• Identify new business concepts and build out strategies, business cases and roadmap to execution

Definition of Success

• Implementation of creative partnerships to differentiate the Majid Al Futtaim loyalty programme from others.
• Quickly build an understanding of the Majid Al Futtaim ecosystem, loyalty programme, brand positioning, customer communication and technology capabilities to build a leading partnership strategy.
• Ensure ?quick win? partnerships launched alongside longer-term development.
• Demonstrable operational and financial impact of partnerships.
• Positive feedback from internal stakeholders on the impact of loyalty partnerships to the programme and wider MAF ecosystem
• Positive feedback from users on the value of loyalty partnerships to the programme (ie compliments, complaints, net promoter score)
• Performance and personal development of the team

Other Context (if applicable):Likely required to travel to other MENA countries

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