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Senior Content Executive

1.00 to 10.00 Years   Dubai, United Arab Emirates   26 Apr, 2022
MAJID AL FUTTAIM
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

The Senior Content Executive will be responsible for developing, editing and reviewing content for all campaigns, editorials including Web, mobile and social media for THAT Concept Stores, bringing creativity and storytelling to articles, promotional materials, Web copy and press releases.Responsibilities will include, but will not be limited to the following:OperationsFinancial & Standards Customer

  • Responsible for integrated content creation for THAT brand where standards are met at all times.
  • Full responsibility for the quality and content of the THAT website and app, ensuring the site is engaging and up-to-date, liaising with approved third-party suppliers where necessary.
  • Own the content calendar and content planning across omnichannel, in-store, social media and any other outlet/channel.
  • Be the connecting point between brands and THAT to manage content assets and deploy assets across THAT platform; as well as between THAT departments (buying, VM, Omni, planning, etc.)
  • Maintain brand consistency and quality while facilitating the flow and publication of information on omni-channels including websites, apps and social media.
  • Absorb the creative brief from internal stakeholders and translate to successful media campaigns.
  • Manage content distribution to online channels and social media platforms to increase web traffic.
  • Work with the Merchandising teams to understand product selections and key focus items and trends.
  • Optimize content according to SEO.
  • Write clear, engaging content with a distinct voice for digital and offline communication.
  • Develop and write content for ecommerce platforms, including but not limited to, inspirational pages, collection descriptions and category pages.
  • Be the brand custodian, protecting brand standards and following brand guidelines.
  • Ensure the content calendar across all channels including the store is updated at all times
  • Ensure compliance of all content published with relevant regional laws like copyright and data protection.
  • Ensure optimal utilization of marketing budget at all times.
  • Ensure all copy communicates a consistent voice and style throughout all forms of communications adherent to all brand and Company guidelines tone of voice.
  • Contribute and support the business in achieving the Dare Today, Change Tomorrow sustainability strategy
  • Keep the customer profile in mind while reviewing / editing copy content.
  • Build rapport with internal marketing team to understand requirements and deliver final output in line with requirements.
  • Develop and maintain strong interpersonal relationships across functions to establish a keen understanding and support projection of the brands activities & launches.
  • Support in promoting sustainability initiatives to transform the lives of the community and contribute to the net positive impact, and health and wellness.

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