To set & deploy the Trade Marketing Business Plan of an assigned brand/category and manage the execution of all necessary national & tailored activities to increase company Sales and maximize profitability through efficient spending within these categories/brands
Key Accountabilities
Relationship with Suppliers/Principals Prepares and updates all customized reports with the principleTracks the budgets that are aligned with suppliers and makes sure that they are spent as per the trade plan agreed.Brand ManagementExecutes the joint business plan for the brands in order to focus the efforts and maximize brand sales.Executes the Marketing Plan in order to grow brand sales.Works with local agencies on the execution of the brand marketing activities and development / deployment of in-store & POS material in order to ensure top quality execution and achieve brand image / equity objectivesAnalyzes brand sales data and market share trends and come up with meaningful conclusions and insights in order to develop the necessary marketing activitiesCommunication with the Sales TeamCommunicates the brand marketing plans and activities to the Sales team in a timely manner in order to ensure flawless execution of these activities.Conducts frequent field visits and communicates observations to management in order to ensure in-store execution meets brand strategy.Collects and understands from sales? customer objectives and plans, and develops the necessary brand plans that fit the customer objectives in order to maximize sales and secure customer?s support.Category & Shopper UnderstandingOutlines the dynamics of the brand?s category in order to develop the necessary activities. (Competitors, pricing, range, activities, etc.)Collects data concerning shopper needs, habits and trends with regards to the assigned brand in order to develop the necessary marketing activitiesTransmed PurposeActs as a role model by living the Transmed Purpose on daily basis
