Senior Brand Manager

Job Description

Working in brand management at Procter & Gamble means being a total business owner- not just a marketer. You will be the vision and strategy behind your brand- developing marketing plans and driving innovation! The Senior Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans. You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for the region via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities. The Brand Management function produces the majority of the company?s General Managers as well as future CEO?s of P&G. Marketing at P&G is about growing our Brands, Business, and People. You will help us remain on the state of the art of marketing, helping us find new and exciting ways to reach consumers!*What Success Looks Like* * Demonstrate positive relationship building skills in initial engagements with multi-functional teams * Deliver Scorecard Business Targets, in line with the goals of the Business Unit * Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design * Successful Design and Deployment of Marketing Toolkits for the Brand*Role Responsibilities* * Identify consumers? needs and wants for P&G?s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers. * Lead consumer researches to develop qualified brand concept, benefit and claims that addresses consumers? unmet needs. * Communicate with local market partners, stakeholders and suppliers to drive P&G business initiatives. * Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of local consumers. * Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.) * Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests. * Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team. * Work with other functional teams to find the best solution of supply chain to manage the product cost within affordable level.Qualifications*What We Are Looking For* * Bachelors/Masters degree in Marketing, Business Administration or any business-related field coupled with Brand Management interest/passion. * 2 - 4 years of brand management, consulting or consumer journey design experience or similar * Excellent forward-thinking, strategic and courageous leadership skills * Strong strategic and analytical thinking * An ability to drive innovation and brand growth * Extraordinary collaboration/interdependence skills * English fluency, Arabic is a plus*Just so you know**About Procter & Gamble* For over 180 years, P&G has created some of the world?s most successful brands, including Ariel?, Tide?, Pantene?, Pampers?, and Gillette?. We believe in serving the consumer and ensuring our organization, talent and brand building reflects the diversity and needs of the approximate 5 billion people around the world we serve through our brands. We value leadership as well as mastery and offer fulfilling career opportunities that make us an unbeatable force in our industry.

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