Senior Associate, Artist & Label Publicity

Job Description

Senior Associate, Artist & Label Publicityat Sony Music Careers - Asia & Middle East Dubai Sony Music ME is the leading international label in the MENA region operating within the Arabic music space. The label has signed and developed innovative song, video and content projects with artists across the region including Hamaki, Maya Diab, Barry, Wael Kfoury, Manal, 7Liwa and more. The Domestic Music team handles A&R, marketing, content developmentnad publicity with the goal of expanding awareness and engagement with our Arabic catalogue and frontline music in the Middle East. This role is to work with the domesic team to drive stories, features, news and editorial around our songs and artists. You will also work across the wider label to create compelling narratives in regional media, that position the label and our team as thought leaders and leading music executives. The right candidate will have a deep and broad understanding of the regional Media and Music landscape ? in particular Egypt - be hands on and show the capacity to build, and develop compelling media relations and networks for the company. You will have a flair for stories, features and pitching to media, and share the team?s passion for company growth. Maintain a positive news cycle driving our narrative across digital for our domestic artists, songs, catalogue and wider label activities in the region.What youll do:Development of communications assets including digital releases, artist biogs, features and milestone news, internal global newsletter on relevant achievements/new releases and management of appropriate internal and external approvals Daily press relations and follows ups on news dissemination, servicing songs to key media and outlets, secure and organize artist interviews around releases for domestic as well as international priority releases Work with APAC VP & GM to develop meaningful media touch points to advance our narrative as the leading international label in the region, maximizing our achievements in media, press and digital news channels Maintain an active and detailed internal database of cross media contacts, and compile a weekly news and stories highlights report for management and wider team In addition to core responsibilities you will have and nurture fantastic relationships with key regional and local mainstream, digital and niche music media editors and journalists. You will be the labels ?go to? for all press, media and publicity activities, maximizing visiting artist performances with regional media, and working with growing Gen-Z cultural commentators/ bloggers across Twitter/META to reach new consumers as the communications landscape becomes increasingly disrupted by new media.Who you are:?Previous Experience: A minimum of 3-5 years experience in a creative communications and regional media role ?Education: Bachelors degree in public relations, communications or media (ideally) ?Skills: ?Excellent presentation, verbal and written skills in English and Arabic. ?Able to work independently across departments with proven ability to manage communications campaigns ?Professional in dealing with clients/artists, and able to respond to challenges constructively and patiently ?A compelling portfolio of communications work that demonstrates high quality creative writing, clever headlines and concepting experience ?Excellent Arabic and English writing, grammar and proofreading skills ?Implement a combination of strategic, conceptual and copy writing skills ?Inspire and embrace challenges and new ways of thinking ?Strong collaborative skills: able to work cross-functionally and operate within a matrix set up Interests: Music, Culture, MediaEqual OpportunitiesAs an active part of a culturally and socially diverse society, Sony Music?s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual?s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.Privacy PolicyPlease click to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

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