| Job Location | Dubai, United Arab Emirates |
| Education | Bachelor's degree / higher diploma |
| Salary | $1,000 - $1,500 |
| Industry | Financial Auditing; Accounting; Business Consultancy Services |
| Functional Area | Not Mentioned |
A Marketing Manager is responsible for overseeing the planning, development and execution of an organizations marketing and advertising initiatives. They play a vital role in a company?s growth and have important responsibilities that range from creative influence to business strategy. Reporting directly to the chief executive officer, the Marketing Manager?s primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.In many cases, this role is expanded to include sales management, new business development, product development, distribution channel management and customer service. A Marketing Manager also ensures the organizations message is distributed across channels and to targeted audiences in order to meet sales objectives. Today, this means seeking out new ways to deliver messaging, such as mobile platforms, video and social media.Marketing Manager Roles & ResponsibilitiesOversee a company?s overall advertising and sales strategyDrive revenue by increasing sales through marketing activitiesDevelop the structure of the business?s marketing departmentNegotiate advertising contactsApprove marketing campaign ideasCoordinate marketing efforts with the company?s financial and branding goalsDay-to-Day DutiesPlan, direct and coordinate marketing budgets in accordance with organizational goalsPlan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization?s products or servicesUndertake market research studies and analyze the results in order to better understand the market and customer tastesUse research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or serviceMarket research, pricing, product marketing, marketing communications, advertising and public relations.
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