Retail Area Manager

Job Description

JOB PURPOSE:The position holder will directly support and assist the brand managers in managing sales, stock levels, costs and customer experience in line with the overall business objectives for the brands assigned within a specific geographic location or areas.Strategic ResponsibilitiesSupport in the development and implement of the Retail business and brand portfolio strategy.Consolidate and refine the overall budget for the Brand and enforce its implementation.Continually identify opportunities to improve the customer experience?Functional ResponsibilitiesSalesMaximises sales in all stores and kiosks through coaching and performance management of Store Teams in customer service, presentation, promotional activities, and control of costs, stock levels and stock loss.Reviews sales improvement practice, plans and initiatives, and identifies and exploits any additional opportunities to increase sales.Prepare Sales Budget and Forecast (Value & Qty)Readjustment of Target during a scheme and re-allocate store wisePropose Incentive Plan and Review Monthly Pay-outEnsures all issues, ideas and recommendations from stores are effectively communicated or escalated to the brand Manage / Retail DirectorInitiate and follow up sale tenders and orders placed by government/ semi government organizations for the supply of products as well as identify new customers.?Cost ControlManages expenses for staff and stores controllable costs, and identifies and exploits opportunities to reduce store/kiosk expenditure, for assigned area. Exploits opportunities to reduce stock loss in area.?MarketingEnsures all stores implement and execute all promotional activities and directives on time. Plan marketing activities for each quarter in line with business marketing planKeep abreast with market trends and competitor activity, to maintain the brand?s competitive positionConduct Market Research to determine market requirements for future and existing products.Assist the Brand Manager in identifying prime locations and collate the required information.?OperationsAssigns stores to Team leader/Staff and ensures sufficient coverage on the rosterOversee that the highest levels of quality in the look and feel of the retail outlets is applied and is in line with the Brand requirements and guidelines, and the standards are maintained at all times.Oversee that the highest levels of customer service is implemented in the business with continued compliance to internal and external requirements, taking necessary action in case of any customer complaints/concerns.Conduct regular store visits to ensure the highest levels of performance, management, staffing levels, customer service, back-store management, cleanliness and overall look and feelSupervise low-performing outlets and brands to drive quick, sustained and effective turnaround in performanceEnsure maintenance of shop display taking into consideration stock levels, climatic conditions and Store location and in line with Corporate/Brand standardsMaintain key partner relations through implementing customer strategies, proactively managing product range, conditions of agreement, etc.,Ensure development of the retail network through constant communication with Shopping Malls, Retailers, DistributorsMonitor Staff attendance schedule and ensure supervisors are updating the system on time.Ensure all the leaves plans are submitted to the brand manager prior to employee?s leaves dates and escalate the non-planned ones.?Stock ManagementManage the entire stock and distribution in the given territoryCoordinate with the logistic department for the adequate supply of products during season and off season and level of supply depending on actual and forecasted sales volume.Coordinate with the Purchase and Warehouse functions ensuring continued visibility on stock levels, shipments and accurate and timely distribution of goods and products to the outletsEnsure that all policies about Product Handling (product delivery, stocking, packaging, etc.) and Loss Prevention are properly implemented and monitored in order to minimize loss prevention concerns?TrainingDevelops highest standards of in store training including weekly morning sessions, daily debriefs, product knowledge and on the job coaching.Contributes to the development of internal succession plans and formulates training strategies to achieve these?People DevelopmentDevelop innovative teams who can quickly adapt to as well as create new opportunitiesCoach and guide teams to perform to their optimal potential, produce highest standards of outputEngage in performance evaluation of direct team members and review the indirect span of control to ensure efficiency and consistency in assessing performancePromote ongoing training and development and up skill key talent to larger roles.Provide a leadership avenue for the teams to be able to escalate their concerns to enable prompt resolution of the sameCommunicate any organizational changes and mitigate risks through effective change management

Keyskills :
Retail Management Sales Management Retail