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Regional Digital Optimization Specialist - UX design/ Graphics | IKEA | Service Office | Dubai

1.00 to 10.00 Years   Dubai, United Arab Emirates   23 Aug, 2021
Al Futtaim Group
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryAccounting
Functional AreaNot Mentioned

Job Description

About the RoleYou are responsible to establish the IKEA brand as the preferred choice in home furnishing products and solutions that create a?better everyday life for the many people, thereby reaching the IKEA business objectives.?This shall occur by:

  • Stimulating home furnishing interest in each local market
  • Securing a strong brand and competitive position in each local market
  • Driving traffic to the IKEA store and IKEA website by attracting new and more visitors to visit more often, and throughout their life stages.
?Key Specific Accountabilities:
  • Combine creativity, story-telling, to develop, create and produce clear and simple communication with a strong visual impact for the digital platforms, that engages customers and enhance the IKEA online experience.
  • Generate ideas and contributes to the development of new online communication concepts together with the assignor and the rest of the digital team.
  • Create and produce new visual graphic elements to visualize ideas, storyboards, and concepts.
  • Produce high-quality artwork by combining text, copy, images, and illustrations, both template and non-template based, following assignment guidelines and directives from concern teams.
  • Develop and maintain good relations and excellent collaboration with all team members and stakeholders, within and outside IKEA Communication.
  • Stay on top of all trends, apply the changes on the digital platform as per the Customer needs, and IKEA positioning and communication strategies, and maintain best practices.
  • Ensure a consistent and positive IKEA customer experience on the digital?platforms in terms of UI and graphics.
  • Together with eCommerce, web, and other marketing colleagues search for areas of improvement to optimize the UI and digital graphics.
  • Basic knowledge of analytics continuously to optimize the online content with the commerciality of the IKEA online platforms.
  • Good knowledge of different growth management and personalized platforms which can support increase online conversion, and user?s engagement.
  • Understanding and capacity to translate the commercial priorities into an actionable plan.
  • Strong experience in Adobe Photoshop, XD, Illustrator .
  • Good experience of growth management tools.
  • Google Analytics knowledge to gain channels inside to take action through digital content.
  • Contribution?to the purpose of the function:
??????- Responsibilities Percentage??????- UX / Graphics / Design -?60%??????- Marketing / Communication - 10%??????- Content management - 10%??????- Analytics, conversion?- 5%??????- Commercial knowledge - 10%??????- Tools knowledge of different growth management platforms which could help to increase the online conversion - 5%

Keyskills :

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