Analyze Market situation ? market sizing, competition activities, market pricing, and general market developments and dynamics.
Play an active role in developing the regional product ranges, plan timely phase-in/phase-out, and review the gen-plan periodically.
Play an active role in driving new product launches with cross-functional teams (sales and marketing).
Co-ordinate the planning and schedule of new product launches together with marketing team in order to support the timely and successful launch of new products.
To establish strong relationships with Distributors, and key external individuals, in order to keep product lines updated considering requirements from the markets.