Product Marketing Manager Accessories Al Futtaim Automotive Dubai UAE

2.00 to 6.00 Years Dubai, United Arab Emirates 11 Jun, 2022

Job Location	Dubai, United Arab Emirates
Education	Bachelor's degree / higher diploma
Salary	Not Mentioned
Industry	Accounting
Functional Area	Not Mentioned

About the Role:Initiation Phase: Market Intelligence

Liase with Brand Teams for
Requirements and Market demand for Conversion Models for identified segments
Requirements and Market demand/Wish List for Accessory Products for Identified segments
Consolidate the Wish List and Analyze with focus for the Universal/Common with demand potential and LCP
Pricing Targets analysis.

Investigate Other Brands/Region and Aftermarket for:

Identifying New Product Opportunities for Customers
New Conversion projects to identify Business opportunities
New Popular Accessory- Mechanical/Aerokits and Electronic with Key USPs
Availability ,SRP and Discount Structure
Prepare Competitive Benchmark report
Pricing and Discount Structure for Universal Accessory and Conversion Products- Tinting/PP, Refrigerated and Cargo
Identify Key USPs for Marketing Material

Planning Phase: Marketing Plan

Execute Product Launch Process
Co-ordinate with Group Marketing Team on Content Development roadmap-Offline and Online
Review Content with Management and Deployment Plan-Offline and Online
Marketing Deployment Material Readiness and Distribution to dealers
Merchandise List Creation Plan for LCP or Major Events for dealers
Co-ordinate with CPD for supplier identification and Validation
Plan PO to meet LCP and Event readiness timeline

DEMO/Display

Keyskills :

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