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Product Marketing Manager

1.00 to 10.00 Years   Dubai, United Arab Emirates   28 Feb, 2024
BitDelta
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryFinancial Services
Functional AreaNot Mentioned

Job Description

Product Marketing Specialist / Manager˙BitDelta is a global trading platform servicing 120+ countries with a mission to revolutionize the financial landscape by empowering young individuals and ambitious investors to ignite trading journey.˙The platform offers a range of innovative features, like Spot Trading, MT5 Trading, Derivatives Trading, Card Crypto Purchases, OTC Leverage, Token Launchpad Services and more. Along with these features, BitDelta users can diversify their portfolios into a variety of assets like crypto, commodities, indices, stocks, and forex, all while using a highly secure asset custodian.˙We are looking for a Product Marketer to improve our product marketing content output and shape product marketing campaigns that target prospective customers, Align all product marketing strategy with brand ideals. Build relationships with external vendors and key stakeholders Set product marketing budgets and track spend, always with an eye for ROI Convert prospects into paying customers through consistent communications.˙Responsibilities:

  • Develop a comprehensive Product Strategy, shaping the market presence of the wealth management app.
  • Lead the definition and execution of product go-to-market plans, ensuring strategic alignment with company goals.
  • Unpack customer understanding through audience research, ensuring a deep understanding of user motivations and behaviours.
  • Create and execute a playbook for introducing users to new and existing features, utilizing in-app communications, campaigns, and other key communication opportunities to drive retention and engagement.
  • Becoming familiar with company products.
  • Identifying key features in products that will appeal to customers.
  • Working with the marketing department to develop marketing campaigns for each product.
  • Researching trending keywords and marketing innovations.
  • Planning product launches.
  • Studying analytics relating to product campaigns.
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