Product Marketing Manager

Job Description

Responsibilities:1. Product Marketing:?Develop and execute comprehensive product marketing strategies todrive product adoption, customer engagement, and revenue growth.?Conduct market research and competitive analysis to identify markettrends, customer needs, and positioning opportunities.?Collaborate with cross-functional teams to define product valuepropositions, target customer segments, and go-to-market plans.?Create compelling product messaging and positioning that effectivelycommunicates the value proposition to customers, sales teams, andpartners.?Develop and deliver persuasive sales enablement materials, includingsales presentations, product guides, case studies, and FAQs.2. CRM Marketing:?Develop and implement CRM marketing strategies to drive customerengagement, retention, and upselling opportunities.?Utilize customer data and segmentation to personalize marketingcommunications and campaigns.?Collaborate with the marketing automation team to design andexecute effective email marketing campaigns and workflows.?Analyze CRM data and metrics to measure campaign effectiveness andmake data-driven decisions for optimization.?Continuously monitor industry best practices and emerging trends inCRM marketing to identify new opportunities for growth.3. Social Media:?Develop and execute social media strategies to enhance brandawareness, engage with customers, and drive lead generation.?Create and curate compelling content for various social mediaplatforms, including Facebook, Twitter, , and Instagram.?Monitor social media channels, respond to customer inquiries andcomments, and proactively engage with the community.?Track and analyze social media metrics to measure campaignperformance and identify opportunities for improvement.?Stay up-to-date with social media trends, tools, and best practices tomaximize the impact of social media marketing efforts.4. Events:?Plan and execute marketing events, including industry conferences,webinars, product launches, and user conferences.?Collaborate with cross-functional teams to develop event strategies,themes, and objectives.?Coordinate event logistics, such as venue selection, vendormanagement, and budget tracking.?Create event marketing materials, including invitations, presentations,booth displays, and collateral.?Measure event ROI and provide post-event analysis andrecommendations for future events.Qualifications:?Bachelors degree in marketing, business, or a related field (MBApreferred).?Proven experience in product marketing, preferably in the[industry/sector].?Strong knowledge of CRM marketing principles and best practices.?Excellent written and verbal communication skills, with the ability tocreate compelling content and presentations.?Proficient in social media platforms and social media managementtools.?Demonstrated experience in planning and executing successfulmarketing events.?Strong analytical skills with the ability to interpret data and make data-driven decisions.?Excellent project management skills, with the ability to managemultiple projects and priorities simultaneously.?Self-motivated, detail-oriented, and able to work independently as wellas collaboratively in a team environment. Company Profile Tenderd (YC S18) is an AI powered analytics platform for sustainable fleet operations.We help companies increase productivity of capital equipment and vehicles, optimize logistics, maintenance and reduce carbon emissions during operations.

Keyskills :
marketingcrmproductmanagement