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Product Marketing Manager

3.00 to 5.00 Years   Dubai, United Arab Emirates   25 Feb, 2023
Bayt.com
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryIT Services
Functional AreaNot Mentioned

Job Description

Who are we?At Bayt.com we are committed to empowering people to lead better lives by providing them with the tools and information to build their lifestyle of choice. We are passionate about our services and seek to deliver the best experience for our customers. Not only are we devoted to our work and customers but most meaningfully to each others success. We want to better every life we come in contact with and have a lasting positive impact on the community.˙What do we value?1- We strive to be the best˙2- We obsess about empowering others to lead better lives3- Create value by doing more with less4- Embrace change with a positive attitude5- Communicate openly, honestly, and often˙Job SummaryAs a SaaS product Marketing Manager, you will be responsible for market research, generating leads through various teams, and product launch, developing product positioning and messaging that differentiates the product in the market as well as communicating the product value proposition. Additionally, you will be working on marketing automation and analytics tools such as Marketo, Salesforce, Google Analytics, Mailchimp, and Google Adwords˙

  • A key role for the go-to-market team. Works collaboratively with Sales, Product Management, Marketing Communications, Demand Generation, and other teams to drive growth and customer success.
  • Messaging: Develop product positioning and messaging that differentiates the product in the market.
  • Content: Owns and ensure the creation of content (e.g. data sheets, infographics, solution briefs, white papers, user guides, web tutorials, web content, presentations, sales documentation, product videos, website copy, blog posts, release announcements) to articulate the benefits of the product to the world.
  • Sales enablement: Partner with the Product Management team to communicate the products value proposition to the sales team. Develop the sales tools and training that support the selling process of the product. Assist sales on calls when appropriate to provide deeper dives into the product.
  • Product launch: Plan the launch of new related products and releases and manage the cross-functional implementation of the plan.
  • Lead Generation:˙ Generate new MQLs through various chan

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