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PR and Communications Specialist

5.00 to 6.00 Years   Dubai, United Arab Emirates   09 Nov, 2022
Job LocationDubai, United Arab Emirates
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryHuman Resources Outsourcing
Functional AreaNot Mentioned

Job Description

Our client is seeking a PR and Communications Specialist with 5-7 years of experience in a similar Marketing role, preferably in a multinational firm. In this role you will be responsible for growing and maintaining our client?s reputation and brand. You will create, plan, and execute PR strategies, identify media opportunities, build, and maintain media relations, and manage conference opportunities in the region.Description:

  • Work in close coordination with our clients PR firm to formulate PR campaigns, strategies, and activations to promote our client?s thought leadership in the media
  • Ensure that campaigns are aligned with strategic goals
  • Support in the dissemination of press releases and articles
  • Stay on top of industry current trends, competitors? news, news stories and areas of trending public interest
  • Build consistent editorial plans
  • Build relationships with thought leaders to grow industry awareness
  • Establish and maintain relationships with media contacts, key influencers, and digital communicators
  • Leverage existing media relationships, including broadcast, traditional, and online to land prominent placements
  • Conduct media outreach and seek high-level media placements
  • Manage media inquiries and interview requests in a timely and professional manner
  • Identify the right publications/media outlets to expand our client?s presence in the region
  • Spearhead PR content development and deployment of assets (imagery, press releases, key messages, storytelling/feature/pitch packages)
  • Collaborate with subject matter experts to craft compelling story angles and develop diversified asset packages to maximize coverage opportunities
  • Proofread and edit content to ensure writing is clear, compelling, and on-brand
  • Brief VCS designers and guide them through efforts to innovate on PR and media formats
  • Build out our client?s conference speaking calendar
  • Source and negotiate conference opportunities across our client?s industries
  • Lead promotional and branding activities for conferences/events
  • Act as an events team lead and a liaison for all event projects to ensure client satisfaction
  • Take an active role in handling logistics of events managed and supported by our client
  • Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis
  • Support in all aspects of media trainings with clients and contractors, liaising with seniors/participants on content, attendance, and logistics
  • Organize, schedule, and prepare key leaders for press interviews
  • Lead all aspects of seniors? photo shoots and media bios
  • Monitor local media report and handle various media requests
  • Support the marketing team in providing analysis and building weekly and monthly activity reports
  • Maintain repository of photo assets and digital files
  • Support in managing viewpoint inventory, ensuring offices are sufficiently stocked
  • Follow up on deadlines and deliverables with key parties such as marketing material vendors and printers

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