| Job Location | Dubai, United Arab Emirates |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Accounting |
| Functional Area | Not Mentioned |
Performance Marketing Manager | Retail | Marks & Spencer | UAEOverview of the role:˙The role of the˙performance˙manager/specialist˙is to launch and develop region-specific acquisition strategies˙that drive traffic, grow sales, enhance customer˙experience˙and builds brand awareness across Marks & Spencer in the Middle East˙and Asia.˙This role will be instrumental in terms of managing and optimising performance channels, working closely with the brand marketing team and agencies to˙maximise acquisition channels, conversion paths and website performance while creating and˙maintaining˙reports,˙notes,˙analysis˙and research˙˙˙What you will do:-Description of Accountability:˙You will˙be responsible for˙implementing and˙analysing˙paid search, Display,˙paid social˙campaigns, performance˙marketing˙across˙Marks & Spencer˙using Google˙and Social Media˙Advertising tools (Ad words / 360, merchant˙centre˙etc, FB Business Manager˙etc..)˙˙˙You will be an expert on the latest advertising trends and technologies and will be able to manage multi-channels/networks budgets to meet Revenue Targets as well as different KPIs Targeting and bidding strategies are part of the day to day and how to optimise them˙˙The role will work in collaboration with CRM team and Central group digital team to optimise activity and support digital team with management of EDM program. It will also involve working with graphic designers to brief artwork concepts to support digital formats and support marketing strategies for third party marketplace partners˙˙The role is for someone open minded to with an appetite to learn and a solution provider˙˙You are genuinely interested and experienced in SEM and performance marketing and develop appetite to learn more, optimise your campaigns performance and use various networks and platforms (Business Manager Retargeting, Programmatic, etc.)˙˙Manage day to day PPC and Paid Social campaigns˙˙
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