| Job Location | Dubai, United Arab Emirates |
| Education | Not Mentioned |
| Salary | $6,000 - $7,000 |
| Industry | FMCG |
| Functional Area | Not Mentioned |
Working with the Paid and Owned Lead to develop a thorough omni-channel understanding of local consumer behaviors and preferences.Client DetailsGlobal consumer brand.DescriptionWorking with the Paid and Owned Lead to develop a thorough omni-channel understanding of local consumer behaviors and preferencesEnsures available consumer, retail, shopper data are appropriately analyzed and used for marketing decisions concerning the BrandIn line with this, develops the Brands overall consumer prioritiesBased on the 360 Consumer Marketing Plan, defines the paid media plan: where to play, calendar, assets,.. in accordance with brand digital strategy and owned and earned mediaBuild consolidated calendar of paid media activities and ensure coordination across brands, building a portfolio approachProfilePaid Search experienceKnowledge and experience working with Google Ads Manager, Facebook Ads Manager or other Social Media Marketing ToolsStrong knowledge of Excel, and Google Analytics, Google StudioStrong analytical and critical thinking skills and proven ability to leverage data to make intelligent, actionable business decisionsAbility to develop ideas and strategies that lead to success and the growth of our BrandsStrong communication skillsBrand knowledge (product, consumers, strategy,..)Job OfferPaid and Owned Lead across multiple brands.
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