| Job Location | Dubai, United Arab Emirates |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Marketing |
| Functional Area | Not Mentioned |
The RoleThe Online Marketing Executive is responsible for supporting the timely and effective delivery of all marketing programs and initiatives, collaborating closely with colleagues within to operate within the guidelines of both Alshaya and our host brand.Create and activity/content calendars across relevant social and CRM channels.Plan and implement full CRM programme including promotional & automation email strategy, push notifications & SMS campaigns.Liaise with the brand merchandising team for relevant buys to be reflected in social calendarsEnsure all published digital content is in line with host brand and Alshaya guidelinesAdopt a localised consumer relevant approach to ensure audience engagement and build brand equity.Bring plans/strategies to life in a customer centric OMNI channel approachMeasure campaign/strategy impact linking back to business/marketing objectivesMeasure, monitor and produce reports on owned channels activity/growthAct as the interface and single point of contact for digital content within internal and external stakeholdersRequirementsYou will have/be:Display passion about the brand and an understanding of our customersProven experience as Digital Marketing Executive or similar roleExcellent understanding of digital marketing concepts and best practicesExperience with B2C social media, Google Adwords and email campaigns and SEO/SEMKnowledge of ad serving tools (e.g., DART, Atlas)Knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)Skills and experience in creative content writingAnalytical mindset and critical thinkingExcellent communication and interpersonal skills
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