| Job Location | Dubai, United Arab Emirates |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Other Business Support Services |
| Functional Area | Not Mentioned |
Iam the OFFLINE BRAND MANAGER and the expert of the brands Brick andMortar retail activation and expression. I ensure the local retailimplementation of the Brand plan, from launch plan execution to retailerdifferentiation and animation plan. I am the voice of the brand in the country,the voice of the country in my brand flower and the face of the brand in frontof retailers.KEYRESPONSIBILITIES:?Leadthe orchestration of marketing campaign at retailer level, following the Brandplan & 360 (in close collaborationwith other team members )?Workwith KAMs to adapt the Brand Trade Plan to retailer?Forecasts& follow-up of all POSM elements for the brand?Presentbrand and trade initiatives to distributors?Manageand own local PPP budget for the responsible lines?Createlocal planograms based on guidelines & retailers?Ensureperfect image of the brand offline by sharing guidelines & tools to distributor: planogram, visuals, videos, testers,posm...?Ensurecorrect allocation of promo testers by country?Developand Implement animations: pop-up, podiums, FSS events in line with guidelines,Trade plan & marketing plan?Producelocal posm elements if needed?Mainleader of FSS in collaboration with KAM & distributor?Supportin sales and trade meetings?Responsibleof the trade planMYCORE KPIS ARE:i)Sellout in B&Mii)Qualityand 360 consistency of local activation contentiii)Tradeplan managementiv)LocalPPP managementMYDELIVERABLES/OUTCOMES ARE:?Tradeplan / FSS plan?Locallaunch offline execution?Planograms?Forecastsof brand posmIHAVE IN-DEPTH KNOWLEDGE OF:?BrandDNA?Howto build visual and impactful animations?Consumerand customers habits & language?Supplierrelationship managementPEOPLEI WORK CLOSELY WITHIN 3.0:?Closealignment on 360 product expression with PBM, OBM, SBM & experts?Partnerwith KAM on 3* launches & Trade plan?Distributors on launch execution, animations,eventing & VM & tared plan?LocalSuppliers?Finance?DMIRD
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