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Off Trade Marketing Manager

5.00 to 10.00 Years   Dubai, United Arab Emirates   24 Aug, 2019
Harmony Connections
1 Jobs Openings
Job LocationDubai, United Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryFMCG
Functional AreaNot Mentioned

Job Description

Job Title: Off Trade Marketing ManagerLocation: Dubai, UAE?The client is a well known FMCG company based in Dubai with operations in the Gulf region as well as in SAARC countries.?This role will be responsible for designing and implementing retail activation Plan for the region. Collaborate with BDMs to implement agreed Brand activation calendar, to meet the Brand and business objectives. Will be reporting to the Sales Director?Key Responsibilities:?

  • Prioritize geographies, prepare annual Budgets, Brand wise activation calendars and implementation in collaboration with the BDMs
  • Proactively manage the development and delivery of Brand Plans into agreed Retail Accounts.
  • Work with external parties (event agency, advertising agency, production house, etc.) for preparing promotion materials, bespoke visibility and all other localize materials for the retail trade
  • Effectively plan, source manage and implement all GWPs retail POS and VAPs in the region
  • Deliver best in class Brand Activation, Planograming and Merchandising across all consumer touch points thru distributors team.
  • Implement merchandising / display in line with Brand Guidelines.
  • Manage assigned marketing budget for its effective utilization and undertake course-correction if required.
  • Communicate promotional mechanics and objectives to the BDMs and Supply Chain sufficiently in advance so that effective sell in can be executed.
  • Develop and maintain healthy relationship with key accounts and distributors

Keyskills :
Marketing

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