| Job Location | Dubai, United Arab Emirates |
| Education | Bachelors degree / higher diploma |
| Salary | Not Mentioned |
| Industry | Internet & E-commerce |
| Functional Area | Not Mentioned |
Conducting in-depth market research, consumer trend analysis, and competitor analysis in the target markets and preparing reports wherever necessaryCreating and implementing research-backed user-conversion strategies for improvements in the applicationPlanning and executing omnichannel marketing campaigns to ensure a high return on investment on marketing spend.Managing online advertising and display campaigns, preferably third party app advertising campaigns with mobile ad networks and publishers such as Facebook ads, Google ads, etc. to drive in-app purchases and top-upsAssisting the product development and design team in making improvements to the application for conversion rate optimization aimed at increasing in-app purchases and top-upsCreating, establishing, and improving Unibuy?s brand, brand image, and brand recall in the target regionProven track record of delivering customer acquisition growth and optimization across key metrics.Establishing, implementing, and measuring the effectiveness of mobile app paid advertising initiatives to drive in-app purchases and user top-upsOverseeing and continuously improving tracking, attribution, and overall data access to analyze key metrics including cost per conversion, quality of the traffic by source, and return on investment.Building, developing, and managing relationships with brands for associations, collaborations, and partnership opportunitiesDemonstrated ability to create innovative new marketing programs and/or partnerships that generate results (paid and owned)
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