Media Planning & Activation Lead

Job Description

Media Planning & Activation Lead page is loadedMedia Planning & Activation LeadlocationsDubai, United Arab Emirates time typeVollzeit posted onHeute ausgeschrieben job requisition idR-43501Context & Main Purpose of Job* Designs regional BU(s) media plan and allocate budgets for holistic plans that covers all media and all platforms including retailer media ?* Manages media activation based on marketing plan/ activity calendar incl. mobilizing/coordinating digital hub channel specialists to deploy locally ?* Collaborates with CD / dComm teams to ensure the full end-to-end plan works on and offline with key customers?* Work with the agencies / external partners to bring to media plan execution to life * Maximize efficiencies via value extractions with external partners / agencies for BU /market?* Provide support to Media Lead in consolidation as one-UL ? for partner management, vendor management and reporting.Key Responsibilities / Focus AreasDrive Best in class Holistic Media Planning and execution* Lead and coordinate and deliver best in class holistic media plans (offline and online) for the BU that fully leverage data and insights to target media effectively, that are accountable for building brand power* Responsible for driving digital media execution via the digital hubs in particular relating data driven marketing (including the use of 1P,2P,3P data) , search and performance marketing.* Work with the Performance marketing / retailer media experts in the Hub to drive optimizations both on and off the retailer.Drive efficiencies through rigour and relationships* Support the Media Lead in management of media agencies with core elements of media trading and contractual delivery, third-party audits, and management of resource and capability review.Drive best practice and thought leadership* Dock into various cross functional disciplines (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights). Land core cross functional capabilities and best practice locally* Drive Media and digital media innovation ? pioneering the future of media and data driven marketing through a continuous test, learn and scale approach. Areas will include connected TV, live streaming, social commerce, podcasts, DTC etcKPI?s and Dimensions* Increased brand power* Delivery of media efficiencies and savings* Better performance marketing outcomes* Quality of media and brand execution, and innovation.* Delivery on Data Driven Marketing KPIs* Quality of Cross-functional collaborations* Pioneering and shaping the future of media and embedding innovation into plans* Seamless integration of into marketing and DM2CH processesKey Interfaces* DM2CH teams* Brand teams* dComm / CD team * Several cross-functional teams (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights) * Media Agency teamsKey Skills & Experience* Ability to advice on all thing?s media and data driven marketing to internal stakeholders throughdepth of media knowledge, providingexpertise on specific channels and opportunities, data strategies, including ecommerce,and by explaining complex information in an easily digestible way.*Collaboration skillsthat encourage multi-stakeholder projects to thrive*A pioneer spiritto drive andembed innovationinto our media and data strategies and plans*Problem solving mindset,able to work withagility and adaptto a changing media and market conditions. * Stronganalytical skillsto define, interpret and respond to data insights.* Outstandingcommunication skillsto focus stakeholders and embed best practices.*Cutting edge understanding of mediaand brand communication landscape.* Holistic brand communication management experience at a large brand. Or, cross-brand leadership experience at an agency.*Advertising/Media budget managementexperience* Experience indriving change and embedding innovationin the business* Experience inhandling complex stakeholdersacross matrixed organizations* Experience indata driven marketingandperformance/ecommerce* Exposure to disciplines as suchas CRM, Mar-Tech and Ad-Tech platform managementVielfalt ist Teil unserer Kultur! Wir arbeiten stets daran, dass Du Dich bei uns respektiert und sicher fhlst und jeden Tag Dein authentisches Selbst einbringen kannst - unabhngig von Geschlecht, Alter, Herkunft, krperlicher Einschrnkungen oder sexueller Orientierung. Wir sind fr Dich da, wenn Du aufgrund krperlicher Einschrnkungen Untersttzung whrend des Bewerbungsprozesses brauchst. Bewerbungsfotos sind bei uns nicht erforderlich.

Keyskills :