Formulating integrated media delivery strategy in the Middle East, promoting the implementation, assisting budget management to improve the efficiency of brand delivery.
Assisting to set up the evaluation and review structure of new product launch/brand building investment in the Middle East, managing the media resource allocation in the Middle East region, evaluating each plan to make sure its effectiveness for further optimization.
Deeply understanding the media development trends and behavior in the Middle East region, analyzing structures of competitors and the whole industry, identifying opportunities and segments for each market.
Managing and supporting the suppliers to on media tactical planning, continuously optimizing the efficiency of media purchasing and maximize the return of investment on media.
